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Date added: 02/14/2013 All Swans are White!

All Swans are White…

 

Nassim Nicholas Taleb recently wrote “The Black Swan:  The Impact of the Highly Improbable.”  Trying to summarize the book would not do it justice.  It’s a good read, with fascinating ideas and observations, but to fully comprehend Taleb’s enthusiasm for the subject at hand, you have to read the book.

 

However, the book is basically a case for how improbable events affect our lives and our world. 

 

Here is one example from Taleb’s pen….

 

Over 300 years ago, it was a popular belief that all swans were white.  Every bit of evidence confirmed this to be true.  But in the late 17th century, the discovery of an Australian species of black swans completely destroyed any previous notion that all swans are white.  It did not matter anymore that thousands of years of recorded history had only produced the undeniable truth that swans were white, because with the first sighting of a black swan, the undeniable truth was rendered false.

 

Here’s another - picture this, every day for three years a farmer cares for a turkey.  The turkey has its own pen, and is fed daily by the farmer.  The farmer’s daughter cleans out the pen, and she bathes the turkey every week.

 

The turkey’s beliefs are reinforced every day that he can trust the farmer and his family. 

 

This pattern of care is continued every day for three years until one Wednesday in November when the farmer, carrying an ax, takes the turkey out behind the barn and … well, the next day is Thanksgiving.

 

What happens from the turkey’s standpoint is totally improbable from his life’s history.  Seconds before his demise the turkey’s trust in the farmer is completely destroyed. 

 

It did not matter that for his whole life the turkey considered these people trusted family.  His whole perspective changed in a matter of seconds – like those who thought all swans were white. 

 

After reading Taleb’s book I began reading Nehemiah, our subject for the month of November.  Both books are entertaining and thought provoking. 

 

Thousands of years ago our brother Nehemiah saw a problem and was extremely distressed.  Instead of complaining or wallowing in self-pity and grief he took action.  He gave up a life that was comfortable and a position that provided great wealth to return to his homeland.  He rallied his countrymen to rebuild Jerusalem’s wall.  This cupbearer set out with an improbable goal, and with God’s help achieved it in record time. 

 

If Nehemiah had told anyone that he was going to achieve rebuilding this wall in 52 days, they would have told him he was nuts.  Then if he told them he was going to do it with a team of perfume makers, nobles - known slackers, goldsmiths, priests, local neighbors and their families, politicians, and a few local merchants they would have certainly wrote him off. 

 

Why?  Because it had never been done before – it was the Black Swan of their time.  It was an extremely large task, it was not a professional construction crew – each had other professions - but Nehemiah knew he had God on his side, and because of that – the improbable was possible.

 

I like to learn backwards – from history that is.  One thing that we can learn from our history books is that life can suddenly change - like our Nation’s did on September 11th or like that of the Jews during Hitler’s reign.  

 

History and civilizations do not crawl along.  They make huge jumps.  However, we tend to believe that it takes forever to make changes in our lives and in our world.

 

I like the examples that Ezra provides us about Nehemiah.  He started everything with a prayer.  He developed a plan, and knew it was possible with God’s help.

 

“What would you do if you knew the universe would not let you fail?” I have challenged myself to answer this question and I challenge you to find your own answer. 

 

Our history is not a projection of our future.  

Date added: 01/30/2013 Keep Little Rock Great!

When Guillermo’s first open its doors we only roasted coffee for our online customers, coffee shops, and other restaurants.  We spent the first two years of our business doing only this, and it was great being able to support other peoples coffee habits and businesses.  

Between 2011 and 2013 Guillermo’s lost more than half of its wholesale customers.  I’ll be honest, a few of them just chose not to do business with us anymore and that is okay.  However, the majority of them went out of business.  It is heartbreaking to get a phone call or talk in person with a business owner that has to say, “I have to close my doors”.  Many times they have tears in their eyes and their voice is trembling.  For those of you who have never owned a business it is like loosing a family member.  You put your heart, soul and usually all of your money following a dream to make it on your own.  

From this point I can take this blog in many different directions; business management, bad ideas, knowing your customers, and the list can go on.  I would like to hone in on one idea that everyone who reads this can participate in though, and that is for all of us to make a conscience effort to shop local.  

According to the Little Rock Chamber Little Rock has had the fourth strongest economy in the country, however, there are still a lot of strong local businesses that aren’t open any more for one reason - we don’t shop local enough.  The Villa comes to mind.

There are many well-documented benefits to each of us choosing local.  I realize it is not always possible to buy what you need locally, and so I am merely asking that you Think Local First!

Think Local, Buy Local, Be Local.  I wish our local chamber would make this a more of a priority.

The Retail Merchants Association provides the following information.  By thinking locally you support businesses that give more back to community, more of your dollars stay in the community, and most importantly more jobs stay in our community.

They also state that for every $1 spent at a local business $0.45 is reinvested locally.  Non-local purchases keep, at most, $0.15 in our community.  I can attest that a local business values, respects and appreciates your business more.  By keeping your purchases local more tax dollars go to schools and roads in our community.  

With that said, I am asking you to Think Local First.  This is not a selfish plea on my behalf.  It helps us all.

Date added: 01/08/2013 Chef's and their Coffee

What do you think of when you think of Little Rock?  Central High, Razorbacks, President Clinton, Wal Mart,  Art, Vacations, Capital City?  How about coffee?  More than likely all of the above except coffee.  I want to change that about our city.  

I see a future when peoples conversations might go like this,  “Seattle is known for their coffee, but have you been to Little Rock?” 


I can talk, walk, and live a life sponsored by coffee, but putting Little Rock in Travel + Leisures list of America’s Best Coffee Cities must be lead by local chefs who are willing to raise the bar.  

I want to help orchestrate this movement, and it doesn’t have to be with my coffee! I am proud of our city.  I delight in a night out at one of our fine restaurants, but when it comes to enjoying a cup of coffee after a fine meal, ugh.  In a majority of cases it is like finishing a meal with a cup of liquid hay.

Coffee is not just a drug of choice for the early riser.  Coffee is a perishable agricultural product that needs to be treated like any other kitchen ingredient - if its not fresh you get rid of it immediately.  You certainly do not serve it to customers.  

If you are a chef, please let me encourage you to embrace the gourmet java movement.  You are the same people who helped turn the tide away from watery beer and processed bread, and you are the same people who can put Little Rock on the coffee map.

So that begs the question, why put Little Rock on the Coffee Map?  There is only one thing that is purchased more than coffee... it is oil.  That is world wide.  We have tourist that visit our city from around the world and I can assure you they would talk about your restaurant every time Seattle is mentioned in a conversation.  How so?  it will go like this...”Have you ever been to Seattle for the coffee?”  “ I have, but the best coffee I ever had was in (insert your restaurant here ) in Little Rock.”  “Arkansas!?”  “Yes!”  .... At this point you probably think I have lost my mind.  No, I hear these types of conversations all the time, but I am in tune to them.

Basically, this movement is going to take time and some forward thinking chefs to say we aren’t going to serve fantastic meals and finish it with mediocre coffee anymore.

Chef’s if you are all like me, you put your heart into each meal as much as I put my heart into each roast.  You search for great ingredients.  You get nervous when debuting a new menu item you dreamed up.   You want the presentation to be perfect - every time!  So, please, don’t put your heart into the whole meal and follow it up with an average cup of joe.

Take the control back over your coffee service!  Okay, I get they gave you a free coffee machine and you had to sign a contract, but you don’t have to renew it, and a good coffee machine is not that much.  I have never understood that whole coffee contract thing.  If a company offered to give you a grill would you surrender control of your grill?  I am pretty grounded in business.  I get serving good food is expensive.  Serving good coffee can be the same way, but if it is good people want to buy it.  

It took a long time for craft beer to get its place in the local flair.  I want to be intentional.  I want coffee to be next and I want the National attention it can bring to our super city.   

Date added: 08/17/2012 Coffee Is The New Wine. Here's How You Taste It

by ALLISON AUBREY

The Salt

The "know your farmer" concept may soon apply to the folks growing your coffee, too.

Increasingly, specialty roasters are working directly with coffee growers around the world to produce coffees as varied in taste as wines. And how are roasters teaching their clientele to appreciate the subtle characteristics of brews? By bringing an age-old tasting ritual once limited to coffee insiders to the coffee-sipping masses.

When we wanted to get in on the coffee "cupping" trend, we headed to Artifact Coffee, a funky new cafe in Baltimore. It was started by Spike Gjerde of Baltimore's Woodberry Kitchen, who is doing with coffee what he's doing with food in his restaurants: sourcing it from small-scale farmers who are committed to sustainability and quality.

If you listen to my story on All Things Considered, you'll hear that Artifact is serving CounterCulture Coffee. This trend-setting, North-Carolina-based roaster has forged relationships with coffee growers all over the world. For instance, it's working with Jorge and Javier Recinos, fourth-generation farmers who run one of the first organic coffee farms in Guatemala.

 
Peter Giuliano of CounterCulture says creating that one-on-one relationship with growers has led to better coffee. The Recinos brothers had been selling their beans in bulk, but Giuliano worked with them to differentiate the best beans.

"We came in and said, 'No, no, no, we want to separate the coffee and pay more for the better stuff,' " he says.

He says his customers are clamoring for the premium stuff wherever it's served. Like Intelligentsia, another specialty roaster with a similar approach, CounterCulture sells its coffees both online and wholesale to coffee shops. From Atlanta — where chefs Hugh Acheson and Ryan Smith of Empire State South are introducing customers to CounterCulture's specialty coffee — to Des Moines, where the Mars Café serves up Intelligentsia's brews, the new wave of coffee is spreading.

Which brings us back to cuppings, where baristas try to help newbies discern the subtle flavors and characteristics of various coffees.

"Baristas are like the sommeliers of their industry," explains Artifact Coffee's Gjerde. And he says he thinks more coffee drinkers will start to "appreciate coffee for its individual characteristics, as we do wine."

This artisanal approach is changing the way people think about coffee — "from this anonymous commodity to something that's personal, direct and special," says CounterCulture's Giuliano. In a new venture with the Specialty Coffee Association, Giuliano says he's planning a symposium that he describes as his industry's equivalent of the Aspen Ideas Festival.

So, if you'd like to be a connoisseur of coffee, start studying the roasting bags. Increasingly, there's as much information as you'd find on a wine label.

Check out the rest of the Article

Date added: 08/16/2012 Coffee Cupping is like a Wine Tasting

Why People Cup

The cupping process was conceived as a means for evaluating and comparing different coffees on a level playing field. Because the differences between great coffees can be very delicate, observations about the characteristics of those coffees (flavor, body, finish…) can be easily influenced by small variations that occur as part of most brewing methods. By eliminating some of these variables, a carefully prepared cupping allows the coffees being tasted to compete on the basis of their own intrinsic merits.

 

But...we do it because it’s cool!  


We invite you to schedule a private cupping with you and your friends at Guillermo's.  Call Hans at 501-228-4448 or Hans@g3coffee.com   

Date added: 07/31/2012 Hey Kid, Red Bull, Coffee or Coke.
Date added: 07/31/2012 What is Fair Trade Coffee? The pros and cons.
Date added: 01/31/2012 Black History Month

Black History Month has always been interesting to me.  I grew up in Detroit, so it has always been a cultural event that I was aware of.  

I must admit, my interest does not include recent accomplishments of renowned black men or woman.  I am interested in the accomplishments of all men or woman regardless of race.  What I am intrigued by is how it must have been coming from a distant land by force and how you cope with the shock.  

With that being said, Today I was preparing my breakfast while listening to my iPod.  A song started playing, that I had heard 15 or 20 times before.  Today a lyric caught my ear that I had never "heard" before.  It jumped out at me, so much so, that I stopped what I was doing, and just sat down and listened to the song for the first time - again.

The song "Cry for Home", by Chris Rea broke my heart and gave me a new prospective to a history that I hope is never repeated in anyone's life time.  I am sure you can find the song on You Tube, but I thought I would share the lyrics with you.  Its a beautiful and gut wrenching song about a African man who lost his freedom, his love, and now he cry's to see his home again.  

 
I was born on the river road, I swear that's all I know
I was free with no heavy load, choose any way I go
I was free with my head up high, a prince in
my land of home
But the devil's come and take me out, chain me to my broken bones
Come on
Cry
Come on cry for home

My princess she was taken too
But I didn't know where she go
My princess she was taken too
But I didn't know where she go
Now I'm beat up with a broken soul
Come on, cry
Come on, cry, cry, cry for home

Now I'm the captain of your bullwhip
Now, don't you try to cross me...
See how this leather's shining
Now you forget about being free
You're going to end up one more black slave
Left out on the open sea
Come on cry for home
Cry for home

Don't know where I'm going to, chains on my bleeding bones
Don't know where I'm going to, chains on my bleeding bones
I hear my love in the stinking dark
I hear her scream and moan
Captain said it's just one more black slave
Who cries for home

Yeah, cry for home, come on and cry for home
 

No matter your race or background no one should know this kind of pain.  

Date added: 07/11/2011 5 Things I have learned from Twitter
Date added: 06/27/2011 God's Great Gift